Glossary


 * **adjective** || describing words ||
 * **adverb** || words that explain the way in which something is done ||
 * **ailment** || a mild sickness or illness ||
 * **alliteration** || a language feature used in advertising when two or more words start with the same letter e.g. Sally is a silly sausage ||
 * **appealing** || something or someone attractive or desirable ||
 * **consumer** || a person who uses a product or service ||
 * **convinc﻿e** || to talk someone in to doing something. Another word for persuade ||
 * **electronic media** || media that requires electronics to access ||
 * **exaggerate language** || using words to make something sound better than it really is ||
 * **fact** || something that is actually true ||
 * **humour** || something funny ||
 * **image** || in media talk means a picture or visual representation ||
 * **imperative** || something that is absolutely necessary ||
 * **infused** || to fill or soak ||
 * **indicator** || to provide specific information ||
 * **obesity** || grossly fat or overweight ||
 * **opinion** || a personal view about something ||
 * **paediatrician** || a person who deals with the medical care of children ||
 * **persuade** || to talk someone into doing something ||
 * **policymaker** || an individual involved in influencing public policy and decision making ||
 * **product** || goods or things created by someone else ||
 * **promise** || to give your word that something will be done ||
 * **reduction** || the action to make something smaller ||
 * **rhetorical question** || a figure of speech in the form of a question posed for its persuasive effect without the expectation of a reply ||
 * **rhyme** || when two or more words sound the same e.g. hot, not, pot ||
 * **slogan** || <span style="font-family: Calibri,sans-serif; font-size: 120%; line-height: 115%;">a phrase or word used to attract attention. ||
 * **target audience** || <span style="font-family: Calibri; font-size: 120%; margin-bottom: 10pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">a group of people that advertisers aim their products at. ||
 * **trend** || a general direction in which something is developing or changing ||