Advertising+Alert+T



L ets start by looking at television advertising. Hopefully your children have had a chance to view and watch a range of fast food adverts. Here are some great videos that your children can watch if need be. The following adverts maybe viewed in full screen by clicking on the YouTube link at the bottom right hand corner of each clip, this will redirect you to YouTube where you can select full screen as an option.

**T** hese clips will be useful when giving children examples of different techniques that advertisers use. Get children to view each clip and identify the different techniques, tools and emotions utilised in each.
 * media type="youtube" key="y9ajRIgTJNA?rel=0" height="204" width="249" || media type="youtube" key="nHQUBVdrJLU?rel=0" height="208" width="336" || media type="youtube" key="5YQOZoPtCO0?rel=0" height="204" width="249" ||
 * media type="youtube" key="tzUWM9OvaeA?version=3" height="150" width="250" || media type="youtube" key="Q5XyLl0EK1o?rel=0" height="173" width="280" || media type="youtube" key="vfzUx6PiNd8?rel=0" height="174" width="210" ||
 * media type="youtube" key="28pbk_cQx-w?rel=0" height="244" width="296" || media type="youtube" key="tS5t6iNVVM0?rel=0" height="244" width="296" ||  ||

It's a great idea to have key questions to ask the children to make them think critically about what they are viewing. The following are some questions taken from [] which is a great site. //Who produced this media? What kind of reality does this media create? How accurate is this “reality”? What stories are NOT being told and why?//

//What kinds of production techniques does this media use?//

//What kinds of value messages does this media promote?//

//What are the commercial motives behind this media? Who or what paid for this media and why? Who or what owns this media product?//

//What emotions does this media tap? What might we consider if we think more deeply about this media?// Pride in country Risque language Relatable Jingles Nostalgia Famous Characters Humour
 * Some features or emotions evident are: **

Alternatively you could get a group of children to work collaboratively to create a quiz for the remainder of the class. In addition select two clips that are similar and get children to create a Venn Diagram showing similarities and differences between the clips, this will encourage children to look more closely at the various features of adverts.

References:

chrisor. (2006, March 5). Toyota bugger. (Video file). Retrieved from []

CSPITV. (2010, December 10). McDonald's Megamind commercial. (Video file). Retrieved from []

IHAB9867. (2007, May 21). McDonald's Funny Ad. (Video file). Retrieved from [] kiwias2010. (2010, November 10). Funny prank. Lift Plus(Sharpen Up!) NZ ad "9 ads in 1". (Video file). Retrieved from [] mtduignan. (2008, April 14). Cadbury Boost/Moro Gold. (Video file). Retrieved from [] tatsie. (2009, March 5). Moro 4th favourite bar in NZ. (Video file). Retrieved from []

ShareTheJoyNZ. (2011, May 12). Cadbury share the joy. (Video file). Retrieved from []

YepitsCharlie. (2008, December 9). Funny New Zealand ad. (Video file). Retrieved from []